Americans Creating Excellence in Business
Founded by David Whitfield, a 10-year veteran of the U.S. Air Force. David utilizes strict operational discipline and Experience Marketing to vet every business.
Developing national best practices for Chick-fil-A and Leadership Mastery as a John Maxwell Certified Coach.
"In a world where customer service is a dying art, and AI makes it virtually impossible to know what is real, it is critical that businesses be recognized and rated by a real person."
David Whitfield and his team are taking on that challenge and sharing those businesses that are truly Top Rated.
David’s ability to discern a "top-rated" business stems from a unique intersection of high-stakes operational discipline and specialized psychological marketing. Having served ten years in the U.S. Air Force as a Security Police Officer and being trained in Total Quality Management (TQM), he evaluates businesses through a lens of strict integrity and systematic excellence.
This foundational discipline informs his "Experience Marketing" philosophy, where he judges a company not by singular transactions, but by its ability to map a "Customer Journey" that fosters long-term loyalty and "raving fans".
His authority is validated by a 26-year track record of turning local strategies into national benchmarks, most notably developing programs for Chick-fil-A that were adopted as "best practices" across the United States, and Leadership Mastery as a John Maxwell Certified Coach.